高跳出率? 片面的内容可能是罪魁祸首

These days, everyone’s talking about decreasing their bounce rate in order to increase conversions. The general consensus is that a decreased bounce rate will result in more leads 和 sales.

在互联网的每一个角落, there are marketers willing to sell you a formula to slay your bounce rate forever. That’s a big promise considering not every website’s bounce rate has the same cause.

Many bloggers endlessly split test in search of the best button color, the optimal location for their email signup form, 最有效的标题. What many don’t know is that while those elements matter, their importance pales in comparison to the actual content on the page.


Content is 更多的 Important than Your Button Colors

Designing a website involves more than creating a beautiful layout with 完美的排版专业的插图. One of the most important design elements is the content itself. You could have the best design in the world but if your content isn’t desirable, 你的访问者会反弹.


Clear, Respectful Messages Will Decrease Bounce Rates

Data shows that 40% of visitors won’t return to a website after they’ve had a bad experience. A bad experience isn’t limited to long hold times for customer service, 或者不能全额退款. A bad experience could be as simple as being put off by sharp words that carry the tone of condemnation.

A blogger is in a unique position to convey important messages to their readers, but sometimes passion for the subject gets in the way of the message itself. This can result in a message that makes other people wrong, 贬低一群人, 和 sometimes even shames the other side of the argument.


记住你的访问者也是人

If you run a blog 和 you’ve got a high bounce rate, consider looking at your content first. There’s nothing wrong with posting opinions about politics, 宗教, 以及其他有争议的话题. 然而, it’s not okay to address controversial issues like anyone who doesn’t agree with you is less than human.

There is an art to discussing controversial subjects gracefully, without demeaning people. It’s not about being a diplomat 和 acknowledging that the other side has a valid point. You don’t have to pretend to accept the other side of an issue as valid. You only need to get a h和le on how you present your side of the issue, 而不去攻击那些不同意的人.

For instance, the world is divided over President Trump. Some people don’t like him at all – despite his accomplishments – while others love him despite the negative aspects of his personality. Despite this divide, blogs like BlackExcellence.com are able to maintain 和 even grow their audience while discussing emotionally charged political topics.

An article from their website, about Trump’s move to 马丁·路德·金的出生地 国家历史公园, is the perfect example of what it looks like to share information without trashing anyone.

The article begins by informing the reader that a bill was passed, 使马丁·路德·金的出生地成为国家公园. 下一个, 而不是使用刻薄和冷嘲热讽的评论, the article explores what’s been happening in the real world by using real examples, with nearly every claim linked to a source for confirmation.

换句话说, this article doesn’t emotionally bully the reader into taking a side without checking the facts. They’re presenting information in a way that encourages readers to do their own research.


读者来自真正的热情

This blog discusses a multitude of hot topics with a genuine passion for its content. This blog does not rally people who want to join forces to complain. This is precisely what gives the site power, presence, 和 most important – readers.

One-sided content will always be a blog’s downfall, no matter how many years you’ve spent perfecting its elements. 有争议的内容会引起人们的讨论,但只有当它是最小的. 做得太过分是有危险的.

What makes content controversial is the fact that people are intensely divided on the issue. Being controversial doesn’t mean poking your visitors with virtual sticks 和 making them mad.

Regardless of how controversial your content is, a genuine passion for sharing the information is what will keep your visitors coming back for more. 没人喜欢读刻薄的书, 片面的内容, even when they agree with the viewpoints being expressed.


不要沉默,大声说出来!


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亚历克斯Bulat

Writing a blog post or building a micro niche WordPress website is something Alex can do bare-h和ed. 欢迎您通过 电报, 脸谱网, or LinkedIn.

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